By including both images and written explanations, it allows the viewer to have not only a written understanding but a visual understanding as well about what is being presented to them. The balance between the two also allows the page to have a clean simple look, relating back to Kmart's website and how they present themselves as a brand. By only including key information it allows viewers to have an understanding with minimal time required, as many may not be interested in reading further if it consisted of a large quantity of text on one page. The layout makes it easy for the customer to read as it is spread out and is clear.